Case Study → Intel

B2B Content Strategy for Product Adoption and Developer Trust

Intel’s goal was to stay relevant to an expanding developer audience and grow online communities through engaging tutorial content that resonated, driving product adoption, brand loyalty, and advocacy.

My Role

  • Content Strategy

  • Content Development & Production

  • Project & Workflow Management

  • Creative Direction & Storytelling

  • Messaging & Copywriting

  • Audience Insights & Research

  • Cross-Functional Collaboration

  • Learning Experience Design

Results

As part of the Intel team, I led content initiatives that expanded audience engagement and strengthened community trust. I grew the Intel Software YouTube Channel by producing 300+ high-quality videos, driving a 20% increase in subscribers and 30% lift in engagement. I produced Intel’s top-performing video of 2020 (71K+ views) and developed 21 in-house video series that achieved 38M+ total views while saving $1M in outsourced costs. These efforts not only kept Intel competitive with major tech brands but also positioned the company as a trusted source of learning for developers, earning a Telly Award for excellence in video storytelling.

Elevating Intel's Video Content

After looking at our channel competitors at NVIDIA, Microsoft and Google, I knew that Intel needed to bring video content that could compete for our developer audience’s attention.

IDZ Weekly, our longest-running show (2 years), kept developers updated on the latest tech stories and innovations. We emphasized high-quality graphics, animations, and script writing to represent Intel and boost audience retention.

The Edge Innovation Series for Developers was one of 21 unique video series I conceptualized and produced for the Intel Software YouTube Channel, aimed at educating developers on leveraging Intel’s products for their projects.

Award-Winning Innovation in VR Education

VR:UX is a pioneering video series that I designed as a Learning Experience Designer, aimed at addressing the knowledge gap in VR User Experience (UX) among developers. Partnering with Intel engineers and VR experts, we identified key learnings that shaped the design of the videos, ensuring they prioritized user safety and comfort. This collaborative effort led to the series winning a Telly Award, underscoring our commitment to innovation and education in the tech landscape.

Check out my User Experience in VR course inspired by this series.

Learner Engagement and Feedback

The series averaged 13,000 views across 11 videos, with standout topics like VR Sickness and Intuitive Controls drawing 41,000 and 38,000 views respectively. These results highlighted a strong demand for practical, user-focused VR insights and revealed our core audience of advanced VR developers—insights that informed and shaped future content strategies.

Reflections

This project was transformative in shaping how I approach product-focused content. Engagement data reinforced the importance of aligning clear objectives with user-centric messaging that translates complex product capabilities into practical, real-world value. These insights continue to guide how I create flexible, strategic content that empowers audiences to adopt and succeed with new solutions.

VR:UX was selected for a Telly award for excellence in video education.