Case Study → Intel
Innovating with new video content and learning experiences at a legacy company.
Intel’s goal was to stay relevant to an expanding developer audience and grow their online communities through engaging tutorial content that resonated, driving brand loyalty and advocacy.
My Role
Content Strategy
Video Production
Project Management
Creative Direction
Script Writing
Audience Research
On-camera Spokesperson
Learning Experience Design
Results
As part of the Intel team, I contributed to significant achievements in our video content strategy. My efforts contributed to increasing our subscriber base on the Intel Software Youtube Channel by 20% and engagement by 30% through the production of 300 high-quality videos.
I produced Intel's top-viewed video of 2020, which reached 71K views. By producing 21 unique in-house video series, I saved Intel $1M and garnered a total of 38M views — helping Intel stay relevant and grow its online communities. The team won a Telly Award for video excellence.
IDZ Weekly, our longest-running show (2 years), kept developers updated on the latest tech stories and innovations. We emphasized high-quality graphics, animations, and script writing to represent Intel and boost audience retention.
The Edge Innovation Series for Developers was one of 21 unique video series I conceptualized and produced for the Intel Software YouTube Channel, aimed at educating developers on leveraging Intel’s products for their projects.
Award-Winning Innovation in VR Education
VR:UX is a pioneering video series that I designed as a Learning Experience Designer, aimed at addressing the knowledge gap in VR User Experience (UX) among developers. Partnering with Intel engineers and VR experts, we identified key learnings that shaped the design of the videos, ensuring they prioritized user safety and comfort. This collaborative effort led to the series winning a Telly Award, underscoring our commitment to innovation and education in the tech landscape.
Check out my User Experience in VR course inspired by this series.
Learner Engagement and Feedback
The series series averaged 13,000 across 11 videos. Standout topics like VR Sickness and Intuitive Controls captivated audiences, racking up 41,000 and 38,000 views, respectively, showcasing a keen interest in practical, user-centric VR insights. These insights revealed our audience of advanced VR developers, helping us tailor future content to better meet their evolving needs and interests.
Reflections
This project was transformative in my journey as a Learning Experience Designer, highlighting the critical importance of understanding our learners' needs and preferences. High engagement levels emphasized the value of clear learning objectives and the necessity of practical, user-centric content. It reinforced the need to provide learners with opportunities for real-world application and practice to enhance their understanding. These insights have guided my considerations around creating flexible, interactive, and relevant educational experiences.
VR:UX was selected for a Telly award for excellence in video education.